What is Stella Health?

Stella Health manages 5 data types including experiments. Helps you organize, track, and share your work in 1 place for teams and solo users.

Phase 1 Trench · CPG Partner Program · Beta Stage

Built for startup &
growth health food brands.

Start with a free listing. Grow into a full D2C storefront. Build a loyal community. Stella's three-phase CPG program meets you where you are and scales with you.

Apply for Partnership Claim My Brand

Beta Access

Startup & Growth Brands Only

AI-Matched

To the Right Consumers

3–7%

Transaction Fees (tier-based)

48hrs

Avg Onboarding Time

The Program

Three phases. One platform.

Start free, grow at your own pace. Each phase unlocks new tools to reach and retain health-conscious women.

Free Brand Listing

Get discovered — no cost to start

Verified brand profile on the Stella marketplace
AI-powered product tagging (hormonal phase, dietary needs)
Consumer discovery via Stella's search & swipe interface
Transparent product disclosure & ingredient listings
Claim an existing listing or create a new one

D2C Store & Marketplace

Sell directly through Stella

Full storefront with product pages and checkout
Order management dashboard & fulfillment tracking
Transaction-based fees — we only earn when you do
Consumer reviews and product rating system
Promotions and exclusive offer management

Community & Loyalty

Build lasting brand relationships

Direct consumer messaging and reply to reviews
Brand story content in the community feed
Loyalty points and exclusive Stella-user offers
Campaign tools for targeted hormonal phase segments
Co-marketing opportunities with Stella Health

Already listed on Stella?

Submit a verification request to take ownership of your listing — for free.

Claim My Brand

Pricing

Built for emerging brands

We work with startup and growth-stage brands. Our fees are tied to actual transactions.

Startup

Per transaction — no annual fee

Product listing & discovery
Basic analytics dashboard
Community feed placement
Customer review management
Pilot program access

Apply as Startup

Growth

Per transaction + small annual fee

Everything in Startup
AI-powered product matching
Direct consumer messaging
Hormonal phase targeting
Priority placement
Dedicated brand onboarding support

Apply as Growth Brand

Frequently Asked Questions

Beta Program Notice

Stella is currently in Beta. Approved CPG partners will receive a Letter of Intent (LOI) locking in preferred transaction rates upon official launch. LOI signers receive 3% (Startup) / 5% (Growth). Standard post-launch rates are 6% / 8%.

The most targeted women's health marketplace in Canada.

Join Stella's CPG Partner Program and grow your brand through AI-powered product matching with health-conscious women who actually care about what they eat.